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The Unexplored Frontier: Mysteries of Mobile User Acquisition



The Unexplored Frontier: Mysteries of Mobile User Acquisition


User acquisition is more relevant in the gaming space now than ever before, yet the channels for user acquisition remain a mystery for most. With so many choices available in the market today, which one is right for your game? Fear no more! We have invited Christian Limon (VP of Growth and Advertising at Glu Mobile), James Peng (User Acquisition & Monetization at Storm8), and Fabien-Pierre Nicolas (General Manager - Mobile at Perfect World) — all experts in the field to help you navigate this trecherous space.


Join us on Thursday, June 27th at 6pm as they share an overview about game user acquisition, and how you can blow up your game on the charrts!


Drinks and snacks are on the Yetis, so come on by, network with fellow industry leaders and learn something new!



6:00pm - 7:00pm ————————- Check-in / Networking Hour

7:30pm - 8:15pm ————————- Roundtable Chat: Christian Limon, James Peng, Fabien-Pierre Nicolas… Hosted by Japheth Dillman

8:15 - 8:30pm ————————- Dr. Hanno Fichtner

8:30pm - 9:00pm ————————- Networking & Closing


Our Speakers:

Christian Limon

VP, Growth & Advertising at Glu Mobile

Christian Limon is responsible for all of Glu’s worldwide advertising-based monetization and user acquisition efforts. Prior to Glu Mobile, Christian served as Director of Global Partnerships for Tapjoy where he helped build to scale a leading mobile advertising and monetization platform. He drove business development strategy and led international expansion across LATAM, Japan, and Korea. Before joining Tapjoy, Christian held positions in M&A at Morgan Keegan’s investment banking practice, SK Telecom Americas, and served as a venture consultant. Christian holds an M.B.A. in Finance from Loyola Marymount University and a B.A. degree in Economics from the University of Southern California.

James Peng

User Acquisition & Monetization at Storm8

James Peng manages user acquisition and monetization for Storm8′s complete portfolio of 40+ titles. Storm8 is a leading mobile social gaming network and developer with more than 10 million daily active users and 400 million downloads across 200 million devices worldwide. Prior to joining Storm8, James worked at H.I.G. Capital, a $9.0 billion private equity fund, where he evaluated, structured, and executed leveraged buyouts in partnership with management teams. Prior to that, he worked as an investment banker for Lazard, where he advised on various M&A and restructuring deals.


Fabien-Pierre Nicolas

General Manager, Mobile at Perfect World
Fabien-Pierre Nicolas is General Manager, Mobile at Perfect World, the leading developer and publisher specialized in free to play online multiplayer games with hits like Dungeons & Dragon Neverwinter, Torchlight and Star Trek Online. In his role, he oversees the mobile publishing and content creation operation across the company’s portfolio of mobile games.
Prior to his current role at Perfect World, Fabien was a DeNA, the world largest social mobile games company, overseeing their creative services, product marketing and user acquisition teams in the West across the company’s portfolio of mobile games. Previously, Fabien spent five years at Ubisoft where he handled strategic, brand and online marketing for major game franchises, including Far Cry, Splinter Cell, Prince of Persia and Heroes of Might & Magic. 
Fabien holds an MBA from Grenoble Business School.

Dr. Hanno Fichtner

Co-founder & Managing Director US at AppLift
Hanno is the Co-Founder of games distribution incubator HitFox Group. He’s currently building up the San Francisco office for the HitFox portfolio company, AppLift. Previous to that, Hanno worked for 7 years at McKinsey & Company and founded 2 companies in the online and mobile space. AppLift acquires high quality users for 150+ mobile game publishers and helps them monetize their traffic.

About Our Sponsors:

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