Leveling up the gaming industry…


Sana Choudary


Sana Choudary has a reputation for being a powerful force in creating successful entrepreneurs. She has been highly active in the entrepreneurial and gaming communities throughout her career as a leading member of StartupWeekend; co-founder of NYC’s largest entrepreneurial group Ultralight startups, co-chair of TieCon Youth (world’s largest enterpreneurship conference), Chair of TiE SF Forum to name a few. Through YetiZen, Sana is intimately involved with hundreds of startups, gaming veterans, investors, and gaming giants giving her a unique and unparalleled perspective on the game space.

At YetiZen, Sana’s role is to help phenomenal entrepreneurs thrive by developing strong business, marketing, and fundraising strategies, and by building the professional network that would become instrumental in the success of accelerated companies. Want to meet Sana? Stop by a YetiZen event and watch out for a King wearing a crown. On more formal occasions she will have a cape on as well. 😉 You can also reach out to her via Twitter @SanaOnGames

Japheth Dillman


Japheth Dillman began making games over 20 years ago, taking collegiate courses in programming at the wee tender age of 10 in order to learn to program his own games. You can blame the Atari 2600 he received for his sixth birthday for sparking and igniting the fire; he was hooked. Starting out on his Tandy 500 and Apple III he was making adventure games (using ASCII art) and MUDs (text based multi-user dungeon) games.

The grown-up version of Japheth is equal parts Producer, Game Designer, and Evangelist. He is a veteran to the game space, having worked as an Executive Producer and Lead Designer at numerous studios such as Digital Chocolate, Flying Wisdom Studios, BigPoint, Chugulu, Aftershock Innovations, and many others. Japheth has also guided many successful gaming platforms such as Kidlandia, Casualing, Gamify, Wild Pockets, and Flying Wisdom Studios’ COIN to name a few. A product visionary, Japheth drives feature roadmaps and game design in fast paced startups.

Want to get to know him better? Invite him over for a hookah.

Seth Crofton

Director of Games and Immersive Toys

Seth Crofton has been working in the game industry since 2004. He has developed both traditional card and board games for niche markets as well as mainstream markets. Seth has worked on Augmented reality games and transmedia products to support mobile games with toys and physical goods as well as MMO’s like World of Tanks. In 2011 Seth helped launch Bok Choy Boy the mobile game with interactive codes to promote the mobile game in the vending machine toys. Over an additional 2 million units have sold as well as almost half a million downloads of the game. Currently as YetiZen’s Director of Games and Immersive Toys. Seth is doing the same work for startups like Road Rebel, Camp Skookum, and Leviathans (a game formed from Catalyst game labs and a partnership with Lance Priebe’s new video game studio).

Matt Tubergen

Distribution & Monetization Advisor

Matt’s background consists of over 10 years of experience in the mobile apps, games and marketing. He has served in senior management positions for American Greetings, THQ and W3i along with supporting multiple successful startups which he founded or co-founded. His background includes media acquisitions, mobile marketing and monetization strategies, product management and business development with partners spanning NFL to Disney. Matt currently leads the US division of Taptica.

Matt mentors YetiZen accelerator companies on distribution and monetization strategies and modeling.

Darren Markovitz

VP of Business Development

Darren Markovitz has a rich history monetizing social games, founding one of the first ad networks on Facebook and pioneering two social game companies. He directed social media for traffic marketplace and handled strategic partnerships for the social division of the Epic Media Group. Darren has a history of helping companies grow revenue with creative monetization solutions, bringing brand budgets to social games. Darren has advised multiple companies on revenue strategies, acquisitions, and corporate recruitment dramatically increasing the market valuation of each company he has worked with. Darren is committed to leveraging the power of the YetiZen developer network comprised of more than 5,000 developers, to create significant opportunities for the group’s members.