Leveling up the gaming industry…


State of the Industry

Is There a Midcore Market for Women?

In the last two years there has been increasing industry amount of focus on the midcore market, spurred by hits like Funzio’s Modern War and Supercell’s Clash of Clans. Midcore is a name associated almost entirely with a male audience. Everyone from indies up to heavyweights like Zynga are jumping. Yet is there an opportunity for deeper games with more strategic elements targeted towards women? Where do the lines blur?

Join us on Monday, August 5th at 6pm as we invite Simon Newstead, CEO of Frenzoo and creator of Me Girl™ to tackle this question, and in doing so share some case studies, talk about the differences between female and male players, and where the opportunities could lie.


6:00PM - 7:00PM ————————— Check-in / Networking

7:00PM - 8:30PM ————————— Simon Newstead

8:30PM - 9:00PM ————————— Networking / Ending

About the Speaker:

Simon Newstead

CEO of Frenzoo

Simon is CEO of Frenzoo, creator of the Me Girl™ series played by millions of women and girls.  As a game designer he is about personal and playful entertainment. Prior to founding Frenzoo, Simon was the Asia head for emerging technology Juniper Networks, where he ran a US$20M business. Simon is originally from Melbourne where he studied engineering at University of Melbourne, and loves games, tech and reading. His industry blog is at

We are located at:

YetiZen Innovation Lab, 540 Howard St., 2nd Floor, San Francisco, CA 94105

To follow the event on Twitter look for hashtag #SOI and #YetiZen starting 7pm on the event day