YetiZen™

What they do:

Bleacher League brings sports fans closer to the game by allowing them to wager virtual dollars (and soon real cash) in real-time, on what their favorite or most hated player will do as they step up to the plate or line of scrimmage, while competing against friends, fans and other team rivals for their bank and position in the leaderboard and earning special bonuses and status for everything they do from being the biggest trash talker to having the longest win streak. Bleacher League is built on a proprietary real-time sports data server (fastest in the market) with approved patents on the data and predictions platform.

Why they will win:

1. Bleacher League is led by Serial Entrepreneurs and previous VCs they know how to raise (closed $750,000 to date) and manage money (this raise gives them 12 months of autonomy)
2. They cut high exposure distribution deals with major sports brands guaranteeing several million exposures every month (more details TBA soon).
3. They have brought on YetiZen mentors Matt Mihaly (considered by many as the father of virtual goods) and Josh Rose (designer of over 12 mobile social games) as designers.

What they do:

Casualing is a multi-platform competitive casual game network that allows players to compete with and bet against other users using a range of platform virtual currencies like Facebook credits and Papayas.

Why they will win:

What they do:

Why they will win:

1. The founding members of Spyra have impressive backgrounds in management and production at Zynga, Playdom, Playfirst, Outspark, EA, Google, Proctor & Gamble, and Microsoft.
2. They are data junkies, and understand all the right levers to pull in order to grow and monetize their games.
3. Within 1 month at Yetizen they created key partnerships and raised funding towards their analytics infrastructure and first game launch.

What they do:

Shinobi Labs is the creator of “stealth health games” games that inspire healthier behavior without players even knowing it. Their first game Mobile Adventure Walks, is a cross between Geocaching and Foursquare, with a dash of community building and family fun activities thrown into the mix.

Why they will win:

1. Shinobi Labs has received massive exposure and public recognition at industry events like Health 2.0 conference and in industry publications like Gamification.co
2. They are already in talks with prestigious health groups like Michelle Obama’s Let’s Move Campaign (we heard through the grapevine that the Surgeon General Regina Benjamin will go on a Mobile Adventure Walk while the game is featured in DC at the American Public Health Association Annual Meeting later this month).
3. They are they happiest founders you will ever meet; once you meet them you will want to help them achieve success.

What they do:

Skilladdiction are the makers of Skillville a competitive, casual gaming tournament platform that lets players connect to and compete with others for cash and prizes in fun and easy-to-learn casual games. Their platform combines a casual gaming portal, a casino website and a healthy dose of social elements to produce an addictive and engaging gaming experience.

Why they will win:

1. SkillAddiction has a proven business model, with lifetime values of Skillville players averaging at $90 with an acquisition cost of as little as $10.
2. They have strong relationships with developers, which affords them the ability to aggregate quality games at a very high speed.
3. They are fast expanding into mobile with plans to own that space as well.

What they do:

BitPollen delivers premium players with demonstrated value by analyzing user behavior across different games and platforms, and by giving rewards and incentives to players who add value to the games they play.

Why they will win:

1. BitPollen has an impressive catalog of work experience at places like Crowdstar, Santa Cruz Games, Digitial Chocolate, and Mighty Play.
2. Leveraging an expert understanding of social networks, analytics, and psychology, BitPollen gives developers players who are more likely to engage with and add value to their games.
3. They already have received 2 funding offers from well known investors (more details to be announced soon)

What they do:

Viroxoty creates female-oriented games for Facebook, developing popular franchises that can then extend to smartphones, tablets, and international social networks.

1.Viroxoty learned the Facebook platform very quickly, with a development process that produces analytic-based iterations to achieve optimal revenue.

2. Their user acquisition costs have been tightly focused and low-cost, allowing them to create a user-base which monetizes with high lifetime values.
3. Their passion for female-oriented role-playing games, combined with a capacity for strong execution, has made them a promising partner for a number of large well-known publishers (more details to be announced soon)