YetiZen™

What they do:

Shinobi Labs is the creator of “stealth health games” games that inspire healthier behavior without players even knowing it. Their first game Mobile Adventure Walks, is a cross between Geocaching and Foursquare, with a dash of community building and family fun activities thrown into the mix.

Why they will win:

1. Shinobi Labs has received massive exposure and public recognition at industry events like Health 2.0 conference and in industry publications like Gamification.co
2. They are already in talks with prestigious health groups like Michelle Obama’s Let’s Move Campaign (we heard through the grapevine that the Surgeon General Regina Benjamin will go on a Mobile Adventure Walk while the game is featured in DC at the American Public Health Association Annual Meeting later this month).
3. They are they happiest founders you will ever meet; once you meet them you will want to help them achieve success.