Leveling up the gaming industry…

State of the Industry


State of the Industry

Secret Sauce to the App Stores (Part 2)!

On June 6th, YetiZen’s CCO and co-founder, Japheth Dillman, revealed secrets of the iOS and Google Play appstores to our community! Pictures, questions and emails have flooded our inboxes, so we have decided the best way to respond to everyone’s needs is a second session!

On Monday, June 17th’s State of Industry event, aptly titled “Secret Sauce to the App Stores — Part 2”, Japheth will dive even deeper into this topic. He will be unearthing knowledge from deep within the Industries vaults! If you missed out before, make sure to be there. If you were among the lucky ones who did attend the last session, make sure to come in locked and cocked with questions ready to turn over rocks! This session will be spectacular!


6:00pm - 7:00pm ————————- Check-in / Networking Hour

7:00pm - 8:30pm ————————- Revealing the Secret Sauce

8:30pm - 9:00pm ————————- Networking & Closing

Our Speaker:

Japheth Dillman

Co-Founder & COO


Japheth Dillman began making games over 20 years ago, taking collegiate courses in programming at the wee tender age of 10 in order to learn to program his own games. You can blame the Atari 2600 he received for his sixth birthday for sparking and igniting the fire; he was hooked. Starting out on his Tandy 500 and Apple III he was making adventure games (using ASCII art) and MUDs (text based multi-user dungeon) games.

The grown-up version of Japheth is equal parts Producer, Game Designer, and Evangelist. He is a veteran to the game space, having worked as an Executive Producer and Lead Designer at numerous studios such as Digital Chocolate, Flying Wisdom Studios, BigPoint, Chugulu, Aftershock Innovations, and many others. Japheth has also guided many successful gaming platforms such as Kidlandia, Casualing, Gamify, Wild Pockets, and Flying Wisdom Studios’ COIN to name a few. A product visionary, Japheth drives feature roadmaps and game design in fast paced startups. Finding enormous success in mobile and social games, Japheth now has co-founded the YetiZen Game Accelerator program ( as Chief Creative Officer, along with his business partner Sana Choudary, to help other startups find monumental success.

YetiZen ensures success through mentorship, team building, partnerships in the game space, and investment opportunities. YetiZen’s educational program for startups focuses on viral mechanics, monetization methods, gamification, analytics, distribution, business strategies, and game design. Japheth, considered a thought leader in the games space, is also a seasoned speaker at numerous game industry events. Through YetiZen he also leads and co-organizes the San Francisco Game Developer’s Workshops.

Outside of games, Japheth has established himself as a leader in the community by serving on the Executive Board of Directors for the Champaign-Urbana Jewish Federation, founding the Eastern Illinois University Computer Club, mentoring children through after-school programs, and volunteering as docent giving tours at local art museums.