Guerilla vs engagement game marketing, which one’s for you?

November 27, 2014

Hire models to dress up as game characters and walk around PAX? Run a game fan page on Facebook? Generate buzz through a Kickstarter campaign?  Create viral videos?  Drive distribution through ads?  Give your players in-game chat? You have heard of all of these before, but which one will work for you?  What are the most effective methods?

Watch this video to

1. understand the differences
2. know which works when
3. how to succeed at both types of marketing

Speakers

Justin Bailey, COO at Double Fine Productions

Brian Sapp, Director Digital Publishing, Warner Bros

Rakesh Rajan, Senior Product Manager at InMobi

Riaz Karamali, , Partner, Pillsbury Winthrop Shaw Pittman LLP

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These videos would not have been possible without InMobi. If you see them around please thank them, you can also tweet your thank you to @inMobi

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