YetiZen™

Our panel questions for Oct 7 event so far!

October 4, 2014

1. How does guerilla marketing compete at scale? How does this compare to engagement marketing?

2. How do you plan & measure effectiveness of guerilla marketing efforts?

3. How do you find great on-the-ground leaders for guerilla campaigns?

4. What ways have you found for driving user follow through after the guerilla contact?

5. Are you doing anything to manage multi-touch engagement, such as through Twitter, Facebook, etc? (In other words, is each user contact treated separately or are you using tools to help stitch them together - like a CRM for users?)

6. Legality of guerilla efforts-what’s a framework to test guerilla marketing ideas by that keeps it kosher?

You can always ask your own in the audience Q&A portion. Speaker bios and event details here.

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