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YetiZen Speaks Event Video: Advertising for user acquisition–Real talk on what works and what doesn’t!

September 27, 2014

You have heard us rant about the misconception that user acquisition is all about pouring money in the appstores. Well its wrong. Watch this video to get beyond the complaining and educate yourself on how to do user acquisition smarter!



James Peng, Head of User Acquisition & Monetization, Storm8

Andrew Marsh, CEO & Founder, Fifth Column Games

Brian Jacobs, Senior Director of Operations, GrowMobile

Mike Cohen, VP & GM of Performance, InMobi [Slides here]

Our Sponsor

These videos would not have been possible without InMobi. If you see them around please thank them, you can also tweet your thank you to @inMobi

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