YetiZen Speaks Event Video: Advertising for user acquisition–Real talk on what works and what doesn’t!
September 27, 2014
You have heard us rant about the misconception that user acquisition is all about pouring money in the appstores. Well its wrong. Watch this video to get beyond the complaining and educate yourself on how to do user acquisition smarter!
James Peng, Head of User Acquisition & Monetization, Storm8
Andrew Marsh, CEO & Founder, Fifth Column Games
Brian Jacobs, Senior Director of Operations, GrowMobile
Mike Cohen, VP & GM of Performance, InMobi [Slides here]
These videos would not have been possible without InMobi. If you see them around please thank them, you can also tweet your thank you to @inMobi
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