Leveling up the gaming industry…

Workshop: Patrick Mork

August 31, 2011

Product, Place, Promotion and Price. It’s one thing to know the 4 P’s of Marketing, but having a deeper understanding of why the 4 P’s of Marketing are so crucial to a company’s success can help you find the magic formula for creating new and innovative marketing strategies. Our enlightened marketing advisor Patrick Mork, Marketing Director of Mobile Apps at Google, sat down with us today to share his accumulated wisdom and experience. A marketeer by trade, Patrick got his start in the games industry doing campaigns and account management for Java games on I-play. Not content to stay put, Patrick went on to work as European Marketing Director for Glu Games, and later as Chief Marketing Officer at GetJar (where he helped raise 42 million in VC funding), before taking his skills to Google. During his visit to YetiZen, Patrick condensed his accrued marketing knowledge into practical tips on how to increase a product’s visibility, using some well-known companies like Apple as examples of marketing campaigns that have propelled businesses to the next level. He even went on to brainstorm some clever, unconventional marketing strategies and described how to to take full advantage of different distribution channels by creating compelling brand marketing. He concluded by discussing how to successfully use reiteration to help your product continue to sell in the future. Patrick’s workshop opened our eyes to many new, creative ways to market our games.

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