Interstitials vs. Banner Ads
June 26, 2014
The Debate Rages: Interstitials vs. Banner Ads…
Choosing the Right Ad Experience for Your Games
by: Japheth Dillman, CoFounder & CCO of YetiZen
We all know that games are an immersive experience. And we as developers create the reality that sucks in players giving them the illusion of escape. But we must also be mindful to not disrupt this experience if we want players to linger in this reality.
This brings us to ads.
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