YetiZen™

Leveling up the gaming industry…

Adways partners up with YetiZen

May 2, 2012

On May 1st, Adways has announced the establishment of US subsidiary Adways Interactive and its capital partnership with YetiZen. Adways will partner up with Yetizen to provide the start-ups with knowledge and support for the Asian market.

Adways is an digital advertising network and a game publisher head quartered in Tokyo, Japan. It runs the largest mobile affiliate network in Japan as well as the largest smartphone app distribution service. Adways’ social RPG title World of Monsters has been in iPhone top 10 grossing charts for over 12months.

Read more about this here!

YetiZen Round 3

May 2, 2012

Hello everyone,

With great pleasure we would like to introduce you to YetiZen round 3 companies.

OKeez

Control games with your touch device!

OKeez is the creator of controller technologies that allow you to use your smartphone and tablet to control any application or game on any screen anywhere. The first vertical Okeez is focusing on is the MMO games market. It is currently in closed beta with its Star Wars The Old Republic tablet controller and talking to several other major MMO game publishers to finalize partnerships.

Okeez is based in Belgium and has received seed funding.

Excited by the vision? Feel you can help them in design, monetization and setting up relevant partnerships? You can reach them on Twitter @Chris_OKeez


Frenzoo

Games with Style!

Frenzoo is pioneering 3D lifestyle games for women, under the brand Me Girl. Their first game “Dress Me Girl” is the world’s first 3d fashion game on mobile and grew to over 300,000 users organically in its beta, and is launching on Android, iOS and Kindle Fire. Behind their games is a flexible avatar technology and creation platform that brings characters to life.

Based in the US and Hong Kong, they are backed by the co-founders of Skype and love all things creative and fun.

Come play at http://www.megirl.com


RivalMe

RivalMe is WordsWithFriends for Trivia. Compete on the field of knowledge and earn Eternal Bragging Rights! Have a Battle of Minds with your friends to see who knows the most about your favorite subjects, from TV shows to sports to hundreds of other topics. Play with friends, at a bar, or on your own on ANY DEVICE- iPhone, Android, iPad/Tablet, Facebook, browser or TV. Go to RivalMe.com and start right away!

RivalMe is the world’s leader in social mobile trivia. Our artificially-intelligent Smart Gaming Engine(TM) creates great questions in subjects players like based on their social graphs and previous answers.


Gametize

Social media marketers spend more $3 billion yearly. However, more than 50% of their consumers remained uninterested and don’t notice these campaigns, leading to lower brand awareness and recall.

Gametize creates digital platforms that increase audience engagement through gamification. Its flagshop product, GameMaki, is a white-label marketing platform for marketers to increase the engagement with real world challenges such as “wear green to Starbucks”, which not only brings feet to the locations itself, but also spread buzz and excitement to consumers and turn them into fans.

Anyone can claim these fun, social challenges anytime, anywhere, for bragging rights, points and virtual items that can become discounts or giveaways. Coupled with game dynamics such as team plays and leader boards, these fun, social challenges not only enable consumers to interact with the brands, but also amongst each other. Marketers using GameMaki can publish their campaigns on iOS, their own websites or Facebook page, and http://gamemaki.com. The Android app will be launched in June 2012.

Accept the challenge to be our partner for epic wins! http://challenged.at/partnership or drop us a mail at chef@gamemaki.com! Join us in our journey to be the future of gamified marketing.


GameFace.me

GameFace.me makes games starring you and your friends. They use existing social network data to put faces, personalities, and relationships instantly in the game. So when you play a GameFace.me game, you might be rescuing your wife from a zombie horde of your college buddies or saving the world from your evil ex-boss.

Give it a try today by signing up at www.gameface.me and playing 4 Gameface games in the Apple app store: ZombieFace, PuppetFace, and NomNomFace.

We would love to hear your feedback! For comments and partnership inquiries, please contact us at tipatat@gameface.me


Emota

70 million grandparents in the US spend $23 billion a year on toys and gifts for their grandkids. It is one of the fastest growing yet underserved markets.

Emota is tapping into this market, by introducing a series of apps and internet-connected toys that let the whole family come together and share intimate moments. For example, a child can hug an Emota-powered teddy bear, and his grandma will see the gesture on her TV screen halfway across the world. When it comes to personal expression, that’s a game-changer!

After establishing Emota in the grandparent market, Emota will rapidly expand into other relationship categories.

Please visit http://www.emota.net for more information.

 

Post GDC update!

March 13, 2012

Hello everyone! How are you?

Did you have a great GDC? We certainly did!

We had countless productive meetings with partners and startups, not to mention two unforgettable major events during GDC this year—our Get In the Game Pitch Competition and the YetiZen party!

As always it was super fun judging startups at the Get In the Game Pitch competition with Michael Chang from EA, Terence Fung from Zynga, Michael Klein from Canaan Partners and Rob Coneybeer from Shasta Ventures. As you can imagine this is quite a powerhouse of judges and their feedback to the startups was very valuable.

We had a lot of fun putting on the YetiZen party. The venue of Ruby Skye worked super well. For those who wanted to dance the bottom club floor provided ample opportunity to do so. The upper floor and back quiet room provided an excellent opportunity for individuals to network and debate. I walked into many passionate debates between startups and investors.

We have also received lots of kudos about the entertainment. We interviewed dozens of entertainers to choose the ones you saw through out the night—belly dancers, dancing lady on stilts, aerialists, friendly magician, and of course the painted models.

Quick word about the painted models, majority of the attendees loved the painted models. Over the weekend I have seen a few others say the painted models denigrated women.  As a female CEO of a games accelerator that does its best to promote female entrepreneurs in every capacity this was a bit surprising. These models are beautiful ladies whom we hired for celebration and not the intent to offend anyone. Their outfits were tastefully done and all private body parts were covered. That being said I realize everyone has a different standard for what is tasteful and we as a company respect your right to choose.

For everyone else, we are glad you had a good time!

If you are outside the Bay Area we look forward to seeing you next year if not earlier!

For those in the Bay Area we look forward to seeing you later this month!

Best!

Sana N Choudary
CEO of YetiZen

Company Spotlight: Bleacher League

October 25, 2011

What they do:

Bleacher League brings sports fans closer to the game by allowing them to wager virtual dollars (and soon real cash) in real-time, on what their favorite or most hated player will do as they step up to the plate or line of scrimmage, while competing against friends, fans and other team rivals for their bank and position in the leaderboard and earning special bonuses and status for everything they do from being the biggest trash talker to having the longest win streak. Bleacher League is built on a proprietary real-time sports data server (fastest in the market) with approved patents on the data and predictions platform.

Why they will win:

  1. Bleacher League is led by Serial Entrepreneurs and previous VCs they know how to raise (closed $750,000 to date) and manage money (this raise gives them 12 months of autonomy)
  2. They cut high exposure distribution deals with major sports brands guaranteeing several million exposures every month (more details TBA soon).
  3. They have brought on YetiZen mentors Matt Mihaly (considered by many as the father of virtual goods) and Josh Rose (designer of over 12 mobile social games) as designers.

Company Spotlight: Casualing

October 25, 2011

What they do:

Casualing is a multi-platform competitive casual game network that allows players to compete with and bet against other users using a range of platform virtual currencies like Facebook credits and Papayas.

Why they will win:

  1. Founder & CEO of Casuailing Kostas Kibouris, is a serial entrepreneur who is well-known in the game space for organizing massive, Europe-wide, consumer facing gaming tournaments, giving him a powerful BD network in games.
  2. They have a rockstar technology team in Buenos Aires and a powerful business office in London, offering low cost, strong development talent and many white labeling opportunities within the gambling industry
  3. They have established powerhouse distribution and monetization deals with Playhaven, Facebook, Papaya, Verizon, AT&T, Vixamo, HeyZap and many more.

Company Spotlight: Spyra

October 25, 2011

What they do:

Spyra specializes in making strategy games for the iOS and Android platform that are targeted towards the under-served and growing adult male midcore market.

Why they will win:

  1. The founding members of Spyra have impressive backgrounds in management and production at Zynga, Playdom, Playfirst, Outspark, EA, Google, Proctor & Gamble, and Microsoft.
  2. They are data junkies, and understand all the right levers to pull in order to grow and monetize their games.
  3. Within 1 month at Yetizen they created key partnerships and raised funding towards their analytics infrastructure and first game launch.

Company Spotlight: Shinobi Labs

October 25, 2011

What they do:

Shinobi Labs is the creator of “stealth health games” games that inspire healthier behavior without players even knowing it. Their first game Mobile Adventure Walks, is a cross between Geocaching and Foursquare, with a dash of community building and family fun activities thrown into the mix.

Why they will win:

  1. Shinobi Labs has received massive exposure and public recognition at industry events like Health 2.0 conference and in industry publications like Gamification.co
  2. They are already in talks with prestigious health groups like Michelle Obama’s Let’s Move Campaign (we heard through the grapevine that the Surgeon General Regina Benjamin will go on a Mobile Adventure Walk while the game is featured in DC at the American Public Health Association Annual Meeting later this month).
  3. They are they happiest founders you will ever meet; once you meet them you will want to help them achieve success.

Company Spotlight: SkillAddiction

October 25, 2011

What they do:

Skilladdiction are the makers of Skillville a competitive, casual gaming tournament platform that lets players connect to and compete with others for cash and prizes in fun and easy-to-learn casual games. Their platform combines a casual gaming portal, a casino website and a healthy dose of social elements to produce an addictive and engaging gaming experience.

Why they will win:

  1. SkillAddiction has a proven business model, with lifetime values of Skillville players averaging at $90 with an acquisition cost of as little as $10.
  2. They have strong relationships with developers, which affords them the ability to aggregate quality games at a very high speed.
  3. They are fast expanding into mobile with plans to own that space as well.

Company Spotlight: BitPollen

October 25, 2011

What they do:

BitPollen delivers premium players with demonstrated value by analyzing user behavior across different games and platforms, and by giving rewards and incentives to players who add value to the games they play.

Why they will win:

  1. BitPollen has an impressive catalog of work experience at places like Crowdstar, Santa Cruz Games, Digitial Chocolate, and Mighty Play.
  2. Leveraging an expert understanding of social networks, analytics, and psychology, BitPollen gives developers players who are more likely to engage with and add value to their games.
  3. They already have received 2 funding offers from well known investors (more details to be announced soon)

Company Spotlight: Viroxoty

October 25, 2011

What they do:

Viroxoty creates female-oriented games for Facebook, developing popular franchises that can then extend to smartphones, tablets, and international social networks.

Why they will win:

1.Viroxoty learned the Facebook platform very quickly, with a development process that produces analytic-based iterations to achieve optimal revenue.
2. Their user acquisition costs have been tightly focused and low-cost, allowing them to create a user-base which monetizes with high lifetime values.
3. Their passion for female-oriented role-playing games, combined with a capacity for strong execution, has made them a promising partner for a number of large well-known publishers (more details to be announced soon)
YetiZen is a strategic keystone in the game industry.

We are a community builder that hosts the largest Bay Area gaming events--the SF Game Developer's workshops.

  • 5,000 unique developers every year
  • 500 developers come in each event
  • Speakers are cream of the crop--Charles Hudson (Bionic Panda), Tim Chang (Mayfield Fund investor), David Helgason (Unity)!

We are the only games focused accelerator program—YetiZen Accelerator

  • 150+ Mentors
  • 50 Angels
  • 7 Notable Game VCs
  • All the major publishers and acquirers you can think of!

540 Howard Street
San Francisco, CA 94105

(415) 359-7575

info@yetizen.com