Hire models to dress up as game characters and walk around PAX? Run a game fan page on Facebook? Generate buzz through a Kickstarter campaign? Create viral videos? Drive distribution through ads? Give your players in-game chat? You have heard of all of these before, but which one will work for you? What are the most effective methods?
Watch this video to
understand the differences
know which works when
how to succeed at both types of marketing
Justin Bailey, COO at Double Fine Productions
Arash Keshmirian, Co-founder & CEO, Limbic
Brian Sapp, Director Digital Publishing, Warner Bros
The days of ship and forget are long dead. Nowadays the real painstaking work begins day 1 at the launch of the game. And most of it involves carefully looking at analytics and making the best decisions possible.
Measuring the wrong things, is like your spinning your wheels to no avail. But what are the right metrics to measure?
In this video Storm8, Perfect World, Machine Zone, inMobi discuss their perspectives.
Fabien-Pierre Nicolas, General Manager, Mobile at Perfect World
Terry Yee, Lead Product Manager at Storm8
Dani Zuniga, Senior Business Analyst at Machine Zone
Mahak Sharma, Head of Business Development, Mobile Gaming at InMobi North America
These videos would not have been possible without InMobi. If you see them around please thank them, you can also tweet your thank you to @inMobi
How does guerilla marketing compete at scale? How does this compare to engagement marketing?
How do you plan & measure effectiveness of guerilla marketing efforts?
How do you find great on-the-ground leaders for guerilla campaigns?
What ways have you found for driving user follow through after the guerilla contact?
Are you doing anything to manage multi-touch engagement, such as through Twitter, Facebook, etc? (In other words, is each user contact treated separately or are you using tools to help stitch them together – like a CRM for users?)
Legality of guerilla efforts–what’s a framework to test guerilla marketing ideas by that keeps it kosher?
You have heard us rant about the misconception that user acquisition is all about pouring money in the appstores. Well its wrong. Watch this video to get beyond the complaining and educate yourself on how to do user acquisition smarter!
James Peng, Head of User Acquisition & Monetization, Storm8
Andrew Marsh, CEO & Founder, Fifth Column Games
Brian Jacobs, Senior Director of Operations, GrowMobile
Our event series YetiZen Speaks is the game industry’s only regularly occurring game studio education and networking events that focus on the business side of games. These events take a deeper dive on what works and what doesn’t beyond what you can glean from conferences and blog posts.
Many tell us that YetiZen Speaks is the only unbiased source of real talk in the game industry out there.
Since our inception in 2010 a lot of this content has been available only to members of the local San Francisco Game community.
Well that’s all about to change!
In partnership with our friends at InMobi from now until the end of the year we will be providing high quality video recordings of our presentation and discussions at YetiZen Speaks so you can learn wherever you are in San Francisco or the world!
Here is an interview of Sana (our CEO) and Rick Jones from InMobi discussing the gaming space and the partnership.
YetiZen Speaks is our new moniker for our game developer events such as the GDC party at AT&T ballpark, the Casual Connect party at Ferrari, our Workshops, Seminars, Hackathons and other educational events.
We’ve noticed that word has gotten out beyond the game industry regarding our fantastic and extravagant parties. Coupled with the excitement around gaming in general, we have seen increasing numbers of attendees not from the game industry.
While we certainly appreciate this and believe everyone should benefit from the great knowledge and network within games, YetiZen’s mission first and foremost has been to provide education and powerful networking connections between game developers.
Here is what we are doing about this–>
We will curate all YetiZen parties
Previously, anyone with our party eventbrite link could sign up to our parties. Now we will ask everyone to fill out a short survey with questions such as company, title, and games developed recently. We will then hand select invitees from the survey based on gaming experience. The parties will be restricted to those on the invite list. Plus 1s must sign up separately.
I’m not a game developer but work with them? Will you invite me?
Yes, if you work for a SAAS tool for game developers, reputable gaming press (like our favorite VentureBeat), or investors who have invested in gaming we will likely invite you. But like others, you must fill out the survey and let us know how you can help game developers. Generally speaking, if we have limited tickets game developers will take preference (unless you are a sponsor).
What if I’m new to the industry and haven’t made any games yet?
We are glad you asked. If you haven’t designed, developed, launched a game yet and don’t fit into any of these categories: but ARE looking to learn about building games you gotta walk the walk… make a game!
So many people waste valuable time networking when really they should be building. You say you want to learn how? Luckily for you, you can do that by applying for our bootcamp, that is meant specifically for studios that are pre-product or pre-user traction or by watching videos of our past events (new ones added within 4 weeks after live event).
Email us at info [at] yetizen [dot] com if you have any questions.