Leveling up the gaming industry…

Our panel questions for Oct 7 event so far!

October 4, 2014

Here are our panel questions so far.
  1. How does guerilla marketing compete at scale? How does this compare to engagement marketing?

  2. How do you plan & measure effectiveness of guerilla marketing efforts?

  3. How do you find great on-the-ground leaders for guerilla campaigns?

  4. What ways have you found for driving user follow through after the guerilla contact?

  5. Are you doing anything to manage multi-touch engagement, such as through Twitter, Facebook, etc? (In other words, is each user contact treated separately or are you using tools to help stitch them together – like a CRM for users?)

  6. Legality of guerilla efforts–what’s a framework to test guerilla marketing ideas by that keeps it kosher?

You can always ask your own in the audience Q&A portion. Speaker bios and event details here.

YetiZen Speaks Event Video: Advertising for user acquisition–Real talk on what works and what doesn’t!

September 27, 2014

You have heard us rant about the misconception that user acquisition is all about pouring money in the appstores. Well its wrong. Watch this video to get beyond the complaining and educate yourself on how to do user acquisition smarter!



James Peng, Head of User Acquisition & Monetization, Storm8

Andrew Marsh, CEO & Founder, Fifth Column Games

Brian Jacobs, Senior Director of Operations, GrowMobile

Mike Cohen, VP & GM of Performance, InMobi [Slides here]

Our Sponsor

These videos would not have been possible without InMobi. If you see them around please thank them, you can also tweet your thank you to @inMobi

New InMobi and YetiZen partnership to bring you Video of our educational YetiZen Speaks Series

September 27, 2014

Our event series YetiZen Speaks is the game industry’s only regularly occurring game studio education and networking events that focus on the business side of games. These events take a deeper dive on what works and what doesn’t beyond what you can glean from conferences and blog posts.

Many tell us that YetiZen Speaks is the only unbiased source of real talk in the game industry out there.

Since our inception in 2010 a lot of this content has been available only to members of the local San Francisco Game community.

Well that’s all about to change!

In partnership with our friends at InMobi from now until the end of the year we will be providing high quality video recordings of our presentation and discussions at YetiZen Speaks so you can learn wherever you are in San Francisco or the world!

Here is an interview of Sana (our CEO) and Rick Jones from InMobi discussing the gaming space and the partnership.


Announcements: Rebranding, Event Curation & More

September 3, 2014

Dear Game Developers,

Hope you are doing spectacular. We certainly are!

We are rebranding our events to YetiZen Speaks!

YetiZen Speaks is our new moniker for our game developer events such as the GDC party at AT&T ballpark, the Casual Connect party at Ferrari, our Workshops, Seminars, Hackathons and other educational events.

We’ve noticed that word has gotten out beyond the game industry regarding our fantastic and extravagant parties. Coupled with the excitement around gaming in general, we have seen increasing numbers of attendees not from the game industry.

While we certainly appreciate this and believe everyone should benefit from the great knowledge and network within games, YetiZen’s mission first and foremost has been to provide education and powerful networking connections between game developers.

Here is what we are doing about this–>

We will curate all YetiZen parties

Previously, anyone with our party eventbrite link could sign up to our parties. Now we will ask everyone to fill out a short survey with questions such as company, title, and games developed recently. We will then hand select invitees from the survey based on gaming experience. The parties will be restricted to those on the invite list. Plus 1s must sign up separately.

I’m not a game developer but work with them? Will you invite me?

Yes, if you work for a SAAS tool for game developers, reputable gaming press (like our favorite VentureBeat), or investors who have invested in gaming we will likely invite you. But like others, you must fill out the survey and let us know how you can help game developers.  Generally speaking, if we have limited tickets game developers will take preference (unless you are a sponsor).

What if I’m new to the industry and haven’t made any games yet?

We are glad you asked. If you haven’t designed, developed, launched a game yet and don’t fit into any of these categories: but ARE looking to learn about building games you gotta walk the walk… make a game!  

So many people waste valuable time networking when really they should be building. You say you want to learn how? Luckily for you, you can do that by applying for our bootcamp, that is meant specifically for studios that are pre-product or pre-user traction or by watching videos of our past events (new ones added within 4 weeks after live event).

Email us at info [at] yetizen [dot] com if you have any questions.

See you soon!

Team Yeti

Interstitials vs. Banner Ads

June 26, 2014

The Debate Rages:  Interstitials vs. Banner Ads…

Choosing the Right Ad Experience for Your Games

by:  Japheth Dillman, CoFounder & CCO of YetiZen

We all know that games are an immersive experience.  And we as developers create the reality that sucks in players giving them the illusion of escape.  But we must also be mindful to not disrupt this experience if we want players to linger in this reality.

This brings us to ads.