Leveling up the gaming industry…




The all new Google AdMob Design Jam on January 31st to February 1st, 2014. This is your chance to demonstrate your creative mind in game design and win awesome prizes!

The judges will be selecting 20 finalists from the design jam. The 20 winning teams will be eligible to enter The AdMob Student App Challenge AND receive a brand new Sony PlayStation 4 console!

What is the Design Jam

Google AdMob is running The AdMob Student App Challenge for student teams across the globe. Teams compete to build an app, monetize through AdMob and win awesome prizes, including the winning app being featured on the Google Play store!

To promote and generate strong submissions from the world of games for The AdMob Student App Challenge contest, Google and YetiZen are working together to host this design jam.

Our design jam is an intense 24-hour event where game designers come share ideas, form teams, and design new games. The goal for the weekend is to design the best possible games with the constraints given… all while having a blast working, playing and jamming with other game designers

Requirement For Participation

In order to participate and pitch your game idea for our Google AdMob Design Jam, you’ll have to provide proof of enrollment as a student.

You can prove your student status by any of the following methods:

  • Provide a URL from your institution’s unrestricted web page or web directory that lists your student status.

  • A scanned copy of your dated student ID, registration receipt, class schedule, school bill, or state-issued homeschool program registration when you order online.

  • Provide a copy of your dated student ID, registration receipt, class schedule, school bill, or state-issued homeschool program registration.

How Do We Decide Who Wins

The following is a list of the requirements to become a finalist at the end of our design jam weekend:

Game Overview

  • Game Concept

  • Game Flow Summary – How does the player move through the game? Both through framing interface and the game itself.

  • Look and Feel – What is the basic look and feel of the game? What is the visual style? This can either be represented through concept or reference art.

Story, Setting and Character

  • Story and Narrative – Includes back story, plot elements, game progression
  • Game World
  • General look and feel of world

Gameplay and Mechanics

  • Economy – What is the economy of the game? How does it work?

  • Economy progression through leveling, both costs and income for the player.

  • Screen Flow — A graphical description of how each screen is related to every other and a description of the purpose of each screen.

Specific Criteria for game enjoyment:

  • Is it fun?

  • Is it engaging for the user?

  • Will it monetize?

  • Is it easy to use?

Who do I get to learn from?

Kushagra Shrivastava,Product Marketing & Strategy, Google Play
Kushagra is the man behind leading all things Google Global Product Marketing Strategy for Android Apps & Games, Google Play Store.Currently, living it up in the world of entertainment, apps & games and working to make Google Play. 

His extensive experience in mobile, local, and internet businesses. ran several awesome consumer marketing campaigns propelling Android, YouTube, and Google search

Prizes are awarded to the finalists and winners in two phases.

Phase 1:

  • Twenty (20) finalists will be selected by our judges at the end of our Google AdMob Design Jam weekend.

  • The finalists will be eligible to submit their app with AdMob integration to Google Play.

Phase 2:

  • After submitting your app to Google Play, finalists must provide proof of submission to receive their Sony PlayStation 4. (URL address to your completed and released app)



The Google AdMob Design Jam will kickoff on Friday, January 31st at 6pm and will be held at the YetiZen Innovation Lab (540 Howard Street, Second Floor, San Francisco, CA 94105). The venue will stay open throughout the duration of the design jam. However no in and outs will be allowed after 10pm to 9am the next morning for security purposes. The design jam will end February 1st at 8pm. Dinner will be provided Friday night, Lunch and Dinner will be provided Saturday.