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YetiZen Portfolio Company Exits!

September 5, 2013

A portfolio company of our YetiZen Accelerator Program has exited!

“PlayFirst has acquired the two-person startup Big Head Mode to improve its capability to target its players with useful cross promotions.”

“San Francisco-based PlayFirst is also hiring the founders of Big Head Mode. Tipatat Chennavasin will join PlayFirst as director of product management, and Richard Au will be PlayFirst’s senior director of engineering. PlayFirst chief exec Marco DeMiroz said in an exclusive interview with GamesBeat that Big Head Mode’s capability to predict the behavior and tastes of gamers makes it relevant to PlayFirst, which wants to effectively cross-promote its games to players who are likely to accept the promotions.”

Read more at VentureBeat

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